David Bullen founded his own independent advisory consultancy in 2012, specialising in fixed income electronic trading and market structure change; driven both by regulatory reform and electronic efficiency. Prior to this, David led Citigroup’s Global Rates & Credit e-Commerce businesses for 17 years. Previously, David managed Citi’s cross-asset class FICC e-Commerce businesses in Europe and was also heavily involved in the launch of the FIX protocol to the Equities market whilst at Salomon Brothers in the late-90’s. He has a genuine cross-asset class appreciation of e-trading in capital markets. More recently, David’s clients, on both buy-side and sell-side, span areas as diverse as regulatory-driven futurisation in OTC interest rate space, efficiency changes in fixed income primary markets, a technology network utility-driven initiative in European credit markets, a global investment management company’s e-strategy and advising a regional investment bank on ecommerce and regulatory reform strategy. David has also advised technology start-up companies through their development to launch and beyond. David is currently the Secretary-General of the Electronic Debt Markets Association (EDMA); the trade association focused on (cash and derivative) market regulations for European fixed income MTFs. David also co-ordinates the SI Registry Data Group of seven of the leading Approved Publication Arrangements (APAs). Frequently, David develops, chairs and contributes to leading financial industry conferences, roundtable discussions and workshops. David is a Chartered Fellow of the Chartered Institute for Securities and Investment and was a Trustee Director of a ~£4bn pension scheme for 10 years.